Quick answer: Luxury eyewear such as Chrome Hearts and Jacques Marie Mage should be cleaned with a proper lens cloth and lens-specific solution, stored in a hard case away from heat, and professionally adjusted every six to twelve months. Avoid household cleaners, tissue, and clothing, which can scratch lenses and dull sterling silver or acetate detailing over time.
A frame from a brand like Chrome Hearts or Jacques Marie Mage is not just a pair of glasses. It is a handmade, limited-edition object, often crafted from premium acetate, sterling silver, or beta titanium, and priced accordingly. Properly looking after that investment makes a real difference to how long it lasts and how well it holds its value. Here is how to keep luxury eyewear in the best possible condition, no matter the brand you wear.
Why Luxury Eyewear Needs Different Care
Mass-produced glasses are usually built from lightweight, replaceable materials designed for a shorter lifespan. Luxury eyewear is the opposite. Brands such as Chrome Hearts and Jacques Marie Mage use hand-finished acetate, engraved sterling silver, and high-grade beta titanium, materials chosen specifically because they age well and can last for decades with the right care.
That durability only holds up if the frame is treated properly day to day. The same qualities that make these materials beautiful- fine engraving, soft acetate finishes, and delicate hardware – can also be more easily damaged by the wrong cleaning products or careless storage than a basic plastic frame would be.
Cleaning Your Frames the Right Way
Always clean lenses with a microfibre lens cloth and a lens-specific cleaning solution. Never use tissues, paper towels, or clothing, as these can carry small particles of dust or grit that scratch the lens surface over time, even when the fabric feels soft.
For frames with sterling silver or engraved hardware, such as many Chrome Hearts pieces, avoid household glass cleaners or alcohol based sprays, as these can dull the finish and strip protective coatings. A soft, dry cloth is usually enough for the frame itself, with an occasional application of a specialist silver polish if the hardware has tarnished.
Acetate frames, the material used in most Jacques Marie Mage pieces, should be wiped with a soft, dry or slightly damp cloth. Avoid leaving acetate frames in direct sunlight or hot cars, as prolonged heat exposure can cause the material to warp or fade over time.
Storing Luxury Eyewear Between Wears
A hard protective case is essential, particularly for frames with fine engraving or delicate hinges. Soft pouches offer some protection from scratches but very little against impact, so a hard case is the safer choice for genuinely valuable pieces.
Store your case somewhere cool and dry, away from direct sunlight, heating vents, or car dashboards. Extreme heat is one of the most common causes of warping in acetate frames, and one of the easiest issues to avoid entirely with sensible storage habits.
Professional Adjustments and Servicing
Even the best-made frame will need occasional adjustment as hinges loosen or nose pads shift slightly with regular wear. Having your luxury eyewear professionally checked and adjusted every six to twelve months keeps the fit comfortable and prevents small issues, like a loose screw or slightly bent temple, from turning into bigger problems.
Our team at The Eye Scene offers professional fitting and adjustment for every brand we stock, including Chrome Hearts and Jacques Marie Mage, as part of our ongoing service to clients, not just at the point of purchase.
Lens Coatings and Everyday Habits
The lenses themselves also deserve attention, not just the frame. Anti-reflective and scratch-resistant coatings can wear down faster if glasses are cleaned incorrectly or left lens-down on hard surfaces. Get into the habit of placing glasses lens-up when you set them down, and folding them by the arms rather than tossing them into a bag unprotected.
Avoid pushing your glasses up onto your head when they are not in use. It is a common habit, but it stretches the temples over time and can throw off the fit, especially on more structured luxury frames where the tension is precisely calibrated to the design.
Protecting the Value of Your Investment
Limited edition eyewear, particularly individually numbered pieces from brands like Jacques Marie Mage, can hold or even increase in value over time if it is kept in excellent condition. Original cases, cleaning cloths, and any authenticity documentation are worth keeping together, as they can matter if you ever choose to resell or insure the piece.
If you are building a collection across multiple brands, it is worth browsing our full range of designer eyewear brands to see the different materials and care needs of each, since not every luxury brand behaves the same way in daily wear.